#HelpTheHospice - a creative hack for Willow Burn

We ran a hack for Willow Burn hospice and it was great! Read more about the day and what we did on our blog post, we've just kept this page up to stop broken links occurring, and because it's a nice reminder of all the hard work that went into the day.



We are running a hack for Willow Burn hospice, an event that will bring together local businesses and creative people to collaborate for good. Web developers, local businesses, entrepreneurs, innovators, photographers, video producers, marketing people, digital experts, charity workers and creatives from across the North will be working together to develop new and innovative solutions to support Willow Burn raise their profile across County Durham.

This event is now SOLD OUT. If you're interested in supporting the hack, please email Kate on kate@birdsongconsultancy.co.uk

If you're already signed up, read on.

When and where is it

The hack is at the North East Business Innovation Centre in Sunderland on Thursday 22 February 2018, between 9am and 5pm. Registration, breakfast, idea generation and meeting your fellow hackers starts from 8.30am. Please sign in at reception and then go to the Thompson Suite on the ground floor.

Parking and arrival

The NE BIC address is Wearfield, Enterprise Park East, Sunderland SR5 2TA. Download directions to the NE BIC

There is plenty of parking on site. Download parking map.

What to expect


You don't need to be a marketing expert, or have worked in a charity to come along. All we ask is you give up your day to help Willow Burn with ideas and solutions to their challenge. Not only will you be helping a great cause, but it's also an excellent networking opportunity and a chance to learn from industry experts.

This is not a forum or seminar; you won’t be talked at, or expected to only give your views. This is an event where a problem needs to be solved, so you will need to give your time, roll your sleeves up and contribute something, whether that is ideas, effort, knowledge or skills.

If you can’t come, but have some ideas on how to tackle this challenge, please let us know.

Agenda for the day

Please arrive between 8.30am and 9am to get ready for the day to start at 9am, when you'll have the chance to put forward your ideas about how to help Willow Burn engage and market themselves more effectively, and listen to what others have to say.

These ideas will then be prioritised, everyone will divide themselves into teams and then go and work on these solutions. These will then be presented at the end of the day.

What can be developed during the day is up to those who attend and direction is not given by anyone who is running the event, or the hospice, on what is developed. They will be around to contribute however, and make sure you have everything you need, whether that’s data, guidelines or materials.

What to bring

A laptop and power cable if you have one, a camera if you're a photographer and anything else that helps you make and do. Bring mobiles, tablets or any other devices that you have too. We won't be providing any equipment on the day.

Food and refreshments

Breakfast, lunch and afternoon cake will all be provided, along with caffeine and drinks.

What do you need to know?

More information on the hospice including the history and how much money they need to raise every year can be found on the Background Information page. Please take a look at this before the day so you understand a bit more about Willow Burn. There's also information on the Slack space, where you can suggest ideas to develop on the day.

Our all important sponsors

The event will be supported by the core sponsor, Groundswell Innovation, who are experts in idea generation and innovation. Attending on the day will be their Managing Director, Jane Dalton, entrepreneur in residence at Lancaster University.

Want more information?

If you want to help but not sure how you can contribute or are just interested and would like a chat, get in touch with Kate on kate@birdsongconsultancy.co.uk


Follow the event using the hash tag #HelpTheHospice

Read our blog about the hack